Super excited to come across London based contemporary brand COLD LAUNDRY, at BOXPARK Shoreditch .
Minimalist design, clean lines, drop shoulders, geometric patterns and muted pastel palettes, filling up two stylised shipping containers with pants, jumpers, jackets, suits and track-sets from a little as £69.
A brand that aims to “bring quality contemporary clothing to the world at an attainable and ethical price.” with a selection ranging from accessories to footwear and a well rounded collection of Ready to Wear garments called Staple Laundry .
The name Cold Laundry is almost like an appropriative oxymoron, deriving from the name given to unethical manufacturing practices.
“We wanted to break the negative stigma attached to fast fashion by consciously making decisions to say no to unfair trade practices making our manufacturing process as clean and earth friendly as possible” – Cerise Alabi.
Words & Photography by Obui Amaechi