Gender Neutral Interior Styles for Children’s Rooms

A lot of people are beginning to have the difficult conversation about Gender Identity past the binary coloured balloons at the reveal party. Nature, nurture …
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Solange Knowles – “When I Get Home” Director’s Cut : Screening

I attended the screening of the director’s cut of visual artist and singer-songwriter Solange Knowles’ performance art film, When I Get Home at …
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Cold Laundry – BOXPARK SHOREDITCH

Super excited to come across London based contemporary brand COLD LAUNDRY, at BOXPARK Shoreditch . Minimalist design, clean lines, drop shoulders, geometric patterns and muted pastel …
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Black in the Day Exhibition : Visual RECAP

I felt very honoured to have been able to witness the actual Glory... A photography exhibition curated by BlackintheDay Co-founders, poet and actress Tania Nwachukwu …
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OMONDI Presents: The Cutting Room Floor : with Martine Rose

When I found out that Recho Omondi would be in London this week, I took myself on a solo trip to Hoxton Hotel to experience …
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The Hair Essentials

Really excited to share a few new releases; the BuiEssentials, which includes a grooming set for curly & coily hair. Watch the vid below for …
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Adidas Originals SAMBA Rose

So I decided to shop some “cult sneakers” on NET A PORTER   and they had a range of Adidas Originals to choose from, a few …
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What I’m Reading This Month…

From the bookcase to the coffee table to the bedside, here is a small selection of creative and theoretical literature to keep the mind sharp, …
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#PROJECTị Updates

 #PROJECTị is an interdisciplinary Art Project focusing on Intersectionality & Identity. As a NonBinary British woman of Igbo, Nigerian, West African descent, I have …
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Jacket Required SS19 – Visual RECAP

I was invited to come down and preview some of the collections on show at Jacket Required, a trade show of contemporary menswear and selected …
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Catch up, Movies & Netflix : What I’m Watching…

SPOILER ALERT ! : I don’t think I’m a spoilers person to be fair, click the images for Plot Summary, scroll down for opinion… At …
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The Body Shop • Spa of the World

Spa Of The World™ Hawaiian Kukui Cream So for the past few months I have put my body through quite a lot of strenuous physical …
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A Matter of Time, in a Matter of Time, Being on Time & Good Timing…

Honestly, I’m not even really one to talk about it unless it’s deeply moving and feels incredibly necessary. A lot of energy is …
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Igbo Arts & Culture Festival with YIWA

Still so buzzed to have been a part of the Igbo Arts & Culture Festival with @yiwa_uk . Was so lit! There were literally looks …
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Romance Writers of West Africa at Africa Writes 2018 – Kiru Taye

So this week I went down to Africa Writes 2018. book fair at The British Library, it is an annual book festival in the UK organised …
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Get Ready With Me… { Performance Preparation }

So this month I’ll be taking a step back to work on #PROJECTi,which I’ll continue to give you sneak previews on, but …
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Nature vs Nurture • Nurture What Comes Naturally

When it comes to the Nature vs Nurture conversation, I find a lot of the time people often excuse and attach negative behavioural traits to …
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How to Style Mixed Curl Patterns { into a Mohawk Fro }

      Natural Hair Styling Honestly? I’m so over the hair type/texture conversation, only really because I know that the same reasons society …
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7 Tips for Self Preservation • CPTSD / Empaths \ People Pleaser Syndrome

When it comes to Self Preservation one of the most important things to know when considering your wellbeing, whether  we’re talking spiritual, psychological or …
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Gilbert & George – The Beard Pictures & their FUCKOSOPHY

BEARDTOAST , 2016 BEARDLIGHT, 2016 BEARDKILL, 2016 BEARDOOR, 2016 Red, black, white. Primal. Towering capitals, questions, answers, responses, reprimands, statements, rhetorics. It was like a matrix of the human mind. …
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Protective Styling { The Halo Braid }

Protective Styling For many women, the hot topic of hairstyling can be a unifying yet delicate and isolating subject, so I’m going to begin …
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Dreamers Awake • White Cube Gallery

/wc_center] There’s always something exciting happening at my local gallery … White Cube Bermondseypresented ‘Dreamers Awake’ to the public, a group show exploring the …
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Tate Modern • Blavatnik Building

We went for a stroll at the Southbank and ended up at the Tate Modern… Key word • Serendipity… Blavatnik Building , because neither of us had …
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NOSTALGIA • ButlerArchive { EXHIBIT }

I was spending the afternoon scrolling through instagram back in summer 2015, as you do – I was stuck in a rut as an artist, seriously looking …
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6 Favourite Penhaligon’s Parfums

  Okay, so I thought I’d try to diffuse the political toxicity in the air, by sharing my six favourite Penhaligons parfums with you ! …
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New Year, Old Me! 2017 • Begin When You’re Ready!

I’ve been gone for a few months, recouping… 2016 hit me harder than I expected… slightly dramatic but honestly speaking… Last year I spent a …
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Happy Holidays?!

It’s been an interesting year so far! A lot of ups and downs socio-politically, but on the flip side there have been many inspiring …
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MdmFlow x Melissa Galeria

Melted sugar, candy, the smell of bubblegum filled the air, it was a familiar smell, mixed memories, childhood, fun, excitement; the plasticity of adolescence in …
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“24 x 06” – Jendella x Obui

Went for a stroll with Jendella around my corner of London. She brought her camera and it turned into a cute little short film. Click …
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DI Prestige Events

DI Prestige Events PROJECT Consultancy Brand Design Digital Media Domain, Web Installation Social Media Management & Coordination Content Creation , Curation & Management
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Lasugarlace Media

Photography – Obui Amaechi
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Strengths Finder • The #1 Wall Street Journal Bestseller

This is such a great book?! I promise you I literally just cringed at the way I began that sentence, but if I could sell …
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8 Fav Designers • RCA MA GFW Collections

I took a cautious trip down to the Averard Hotel, Lancaster Gate; cautious, because British weather… I was like a Meerkat in rain, sincerely speaking; …
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4 Fav Designers • GFW • Plymouth College of Arts.

So on Wednesday I headed down to the Old Truman Brewery to check out some of the Graduate Fashion Week collections. There were so many …
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Mary -Emma Brooks X RUBY RUBINO & Federica Mungo

Shooting behind the scenes with  RCA Ma Knitwear Designers Mary Emma Brooks. View the complete collection HERE MEB tweets& tumblr .  
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BTS – Mao Tsen Chang – Knitwear Designer

Shooting behind the scenes with  RCA Ma Knitwear Designers Mao Tsen Chang. A collection reflecting on the relationship between animal and human. Rethinking animal rights …
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Interface Gambia TV Interview

I was invited to Interface Gambia TV to talk about personal experiences with regards to Mental Health, Identity and Culture. Click the HERE to watch …
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Obui in Berlin – Jan

Last week I travelled to Berlin again, this time as research trip for a  particular project I’m working on that will be revealed soon. …
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SuperDry • Crackle Ear Muffs & Mittens + Studio Muse Lip & Tip

It’s freezing out here! I mean literally below 0 degrees, and I have to keep it moving especially with everything as fast paced as it …
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Liberty Stationery & Haberdashery

So the new year is steadily approaching and as usual the preparation for new projects has begun! I’ll be going back and focusing on …
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4 Books I’ll Be Taking Into The New Year

It’s around that time of the year when people begin to tweet things like “I haven’t bathed since last year!” It’s about …
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5 Foods That Help Fight Depression

Depression is a very common and nondiscriminatory mental disorder that causes people to experience a sustained low mood, loss of interest or pleasure, feelings of …
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Oa Tanqueray Cocktail

Most who know me well, know how well I love to relax and chill with a decent dose of Gin and a splash of Tonic …
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OFNC Connect 18-30’S – “Truth be Told” Birmingham Hilton Metropole

The OFNC (Overseas Fellowship of Nigerian Christians )18-30’s Connect conference was held in Birmingham this year and the theme was “Truth be Told” -“…
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Mademoiselle Privé | CHANEL x Saatchi

I arrived at 4:30pm and entered the gallery two hours later… The queue was wound like a starved preying snake around the gallery entrance, it …
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“Ambivalent Twin”  – A Biopic Expressionist Montage – SHORTFILM

  I created a A Biopic Expressionist Montage depicting a journey through identity in amongst the intersectionalities of existence as a young female creative.   …
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Alexander McQueen Savage Beauty @ the V&A

So I treated myself to a solo trip to see the  Alexander McQueen: Savage Beauty exhibition at the V& A. This was a personal …
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Micheal: Might Be, My Cool. – ForHarriet.com – Prose Writing

So I submitted some Prose poetry for SOAR, which is forHarriet’s literature submission section for short stories and poems. This piece is called “Michael: …
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Mario Testino ‘ In Your Face’ – Berlin

We popped down to the Art Library of Kulturforum on my last few days in Berlin to check out the Mario Testino “In your Face”…
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Obui in Berlin • 2015

Photography byJulia Schell I visited Berlin twice this year to experience their more laid back, stripped down, and leftist creative environment. I have been considering …
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Oi! – Issue 2 | The Gender Issue

What is Gender anyway?… Hello, Yes, we know , time flies when you’re sieving through it in the concrete jungle! Well we’re glad to …
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Guy Bourdin | Image Maker – Somerset House

I went to check out the ‘Guy Bourdin | Image Maker’ exhibit at the Somerset House, as usual when I’m taken by surprise when my …
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LAST BUT WON SS15 COLLECTION

So I got this super cool digital print Jumper in the post from Last But Wonthe other day, and its been keeping me warm, cute …
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FUNKKOptik | Berlin, West.

I was in Berlin for a couple weeks, struggling to read German. It wasn’t that  my glasses needed cleaning but my English brain had …
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Juergen Teller – Book Presentation | CFA Berlin

I literally had no idea that Juergen Teller would be in Berlin at the time I was… I was so unprepared for this and my …
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NIGERIAN LIVES MATTER ANTI-TERROR RALLY

So if you’ve been hiding under a rock recently you may or may not be aware of the 270 Chibok school girls who were kidnapped …
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The Young Motherhood Project – Photography Exhibition

I’ve mentioned Jendella quite a few times on my blog and always for positive reasons, here she is again with her latest photography exhibit “…
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Amanya

Amanya, London. 2014 Photography – Folahnmi Awoyemi Amanya, London. 2014 Creative Direction • Styling • Photography  – Obui Amaechi
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Chrystina Tomlin

Creative Direction & Styling | Obui Amaechi Styling Assistant | Michelle Tiwo Photography – Steve Mepsted Squatters Den BOXPARK Shoreditch Floridita Xmas Dancers Ball We had a lot …
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Obui in Amsterdam

I visited Amsterdam for a week to explore design, style, architecture and treated as a birthday present from a good friend of mine, to see …
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Oi! @ CAMP BESTIVAL [EVENT Recap]

  We arrived in Dorset around 9pm after a long confusing ride on the motorway, an abrupt stop at Lidl’s for some snacks, and …
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Oi! x theCool @ CAMP BESTIVAL

  Oi! and theCoolwill be at CAMP BESTIVAL;(The Greatest Family Show on Earth… At A Castle Campsite By The Sea) doing a super duper …
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AMP FESTIVAL

Yes Yes Yes sir Yes sir three bags full!! AMP – Art Music and Politics must Meet -Festival was a total success after all the hard …
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MDM Flow @ BOXPARK [VISUAL RECAP]

MDMFlow is 2 days in at BOXPARK Shoreditch, casually DOING THE MOST! Decked out in Gold, wood, white and black, this box has Hood Rich written …
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AMP Publication [EVENT – Visual RECAP]

Art Music and Politics Must meet, sounds familiar doesn’t it?  When I was first introduced to this community of conscious artists I was sent …
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Vulpes Vulpes & Abilene present ‘Meditations on Management’.

Sunday was chilly, grey and pretty much what you’d expect from London weather on a late afternoon in November. I guess the highlight was …
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Urban Utilitarian SS14

Sports Luxe/Denim/Utilitarian for SS14 It’s the awkward transition from the institution of education into the work force, an area in which she …
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Morley College X C&C – Fashion & Textile Course for Homeless Women

 Morley College X C&C – Fashion & Textile Course for Homeless Women I was asked to help coordinate a Fashion and Textiles course for …
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Folaju Faces – PHOTOSHOOT

So Folajuasked to shoot me for his Facesfeature on his amazing Photography website. I’m a massive fan of his work so of course I …
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SCOOP International Fashion Show

We attended Scoop International’s a few weeks back , for those that aren’t familiar this is a bi-annual boutique Trade show aims to showcase …
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Dr. Dre Beats X Selfridges ‘Denim By Denim’

Beats by Dr. Dre  introduced a blogger style challenge to celebrate the launch of their limited edition Studio headphones for the‘Selfridges ‘Denim Lovers’ collection. …
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Oi! – A Journal by Young Creatives

OMG, it’s finally here! After three and a half months of digital editing on a broken MacBook screen, a tight budget and a handful …
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Alex Thompson

  Creative Direction • Styling – Obui Amaechi Assistant Stylist  – Richard Kolapo Photography – Jendella H . Benson
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Loungin’

  Loungin, London. 2013 Photography – Obui Amaechi These cool cats had a dope idea to start a web TV series called Loungin’ that aimed to ‘give …
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GIRLS AGLOW

Charlotte Onwudiwea good friend of mine, asked me to join her team of creative womenfor her company Girls Aglow ‘”a personal & professional network of …
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Thomas Sabo – S/S13 Collection Launch Party.

Held in the swanky Shard building with its swanky panoramic view of London,  the launch party for Thomas Sabo’s s/s 2013 collection was all …
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Chrystina Tomlin Behind the Scenes

Making some magic happen quietly behind the scenes. I’ve been looking after British Rock soul singer Chrystina Tomlin for a few months now and …
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ModusPR 25th Anniversary + SS13 Press Day

It’s been a while, yes indeedy, it’s been reallll busy, but here are some updates that you may have missed out on my …
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Long Live the ‘King of King’s Road’ – Ossie Clark London – S/S13 Collection

It has definitely been a super duperly busy week so far, on Tuesday we took a long left stroll from Sloane Square to Proud Chelsea …
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Uniqlo – “As seen in Vogue”

UNIQLO celebrated HEAT TECH and ‘As Seen In Vogue’ With an Exclusive Live Performance by Pixie Geldof ‘s Band ‘Violet’ And DJ set from The …
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PEPE JEANS presents “LOVE MUSIC LOVE S1NGULAR” ft Veronica Falls

It’s music festival galore in the PR world this season. A night of live music from Veronica Falls, free drinks courtesy of Desperados and …
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Oxjam Shoreditch Music Festival

  40+ acts performing in 4 different venues in Shoreditch to raise money for Oxfam, but we can only speak for one venue, Concrete… I had the …
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Stooki – The Obscura Launch – Red Bull Studios

It was all a bit top secret from Stooki before the actual night- coded emails, a few snippet pictures, even a video teaser- talk about …
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Sev’nfold Style Session: Teiko I. Lee X HEART TEE

I met up with Sev*nfold Female focused Streetwear brand for a Style Session ! Check out the pics hereand read y interview about personal style …
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SPOTTED! – #LFW – STREETSTYLE – Vogue Italia

With London Fashion Weekcoming to an end and photographers capturing their favourite street style snaps, amongst the hundreds of pics, look who was spotted in …
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Mr Brainwash { EXHIBIT }

So my partner in crime suggested I follow her to New Oxford Street the other day for an exhibition showcase, intrigued as always I asked …
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SCOOP International Fashion Show

Founded by fashion industry connoisseur Karen Radley in February 2011, SCOOP International Fashion Show is a “boutique tradeshow“which stands as a showcasing podium for emerging …
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Hoodinks Store Launch Visual Recap

Photography by Obui Amaechi for theCoolfashion.com
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Crepe City X NIKE || Visual Recap

Photography by Obui Amaechi for theCoolfashion
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WEEKEND OFFENDER Event || Visual Recap

Photography by Obui Amaechi for theCoolfashion.com
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ENZI Footwear Launch | Event Recap

So last week we headed down to BrewDog pub in Camden for an exclusive first look at the  ENZImens footwear collection in the UK. Enzi …
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LACOSTE LIVE X THREADS TV Visual Recap

Photography by Obui Amaechi for theCoolfashion.com
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Grimes for ION Magazine

Creative Direction  – Alexis Knox On Set Stylist – Obui Amaechi & Tasha Levy Photography – Fiona Gardens I was given the opportunity to style one of my …
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Viva Soya Packaging Design

Viva Soya PROJECT Consultancy Marketing Strategy Art Direction & Packaging Design
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SEV*NFOLD PRESENT HOMESWEETHOME

    Check out the editorial… “SEV*NFOLD’s SS12 collection is a continuation of that visually powerful, bold, bright, confident and in your face …
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Vice Issue Launch Party & ODD Future After Party

So for Vice magazine’s latest issue they held the release party at The Old Blue Last on Great Eastern Street. The hype on the …
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VAG SKYS THE LIMIT

House of VA-Garments (Skys The Limit) in association with G-Shock. House of VA-Garments showcases Artists and DJ’s playing the best in music from across …
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Student Protests

Photography by Obui Amaechi
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Dilate Magazine { CONCEPT }

Dilate Magazine • “From East to South With Love” Creative Direction | Editorial Design | Content Production • Obui Amaechi Styling & Photography | Olivia Sykes Model | Rhianna Bishop During …
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Gender Neutral Interior Styles for Children’s Rooms

Gender Neutral Interior Styles for Children’s Rooms

A lot of people are beginning to have the difficult conversation about Gender Identity past the binary coloured balloons at the reveal party. Nature, nurture and individual nuanced expressions of self, that aren’t curated or…

View Post
Solange Knowles – “When I Get Home” Director’s Cut : Screening

Solange Knowles – “When I Get Home” Director’s Cut : Screening

I attended the screening of the director’s cut of visual artist and singer-songwriter Solange Knowles’ performance art film, When I Get Home at the Southbank Centre. I love, admire and respect Solange as a dedicated interdisciplinary…

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Cold Laundry – BOXPARK SHOREDITCH

Cold Laundry – BOXPARK SHOREDITCH

Super excited to come across London based contemporary brand COLD LAUNDRY, at BOXPARK Shoreditch . Minimalist design, clean lines, drop shoulders, geometric patterns and muted pastel palettes, filling up two stylised shipping containers with pants,…

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