Obui Amaechi - Make it Make Sense

Journal

Gender Neutral Interior Styles for Children’s Rooms

A lot of people are beginning to have the difficult conversation about Gender Identity past the binary coloured balloons at the reveal party. Nature, nurture …

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Aesthetic

Solange Knowles – “When I Get Home” Director’s Cut : Screening

I attended the screening of the director’s cut of visual artist and singer-songwriter Solange Knowles’ performance art film, When I Get Home at …

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Aesthetic

Cold Laundry – BOXPARK SHOREDITCH

Super excited to come across London based contemporary brand COLD LAUNDRY, at BOXPARK Shoreditch . Minimalist design, clean lines, drop shoulders, geometric patterns and muted pastel …

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Aesthetic

Black in the Day Exhibition : Visual RECAP

I felt very honoured to have been able to witness the actual Glory... A photography exhibition curated by BlackintheDay Co-founders, poet and actress Tania Nwachukwu …

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Journal

OMONDI Presents: The Cutting Room Floor : with Martine Rose

When I found out that Recho Omondi would be in London this week, I took myself on a solo trip to Hoxton Hotel to experience …

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Aesthetic

The Hair Essentials

Really excited to share a few new releases; the BuiEssentials, which includes a grooming set for curly & coily hair. Watch the vid below for …

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Aesthetic

Adidas Originals SAMBA Rose

So I decided to shop some “cult sneakers” on NET A PORTER and they had a range of Adidas Originals to choose from, a few …

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Journal

What I’m Reading This Month…

From the bookcase to the coffee table to the bedside, here is a small selection of creative and theoretical literature to keep the mind sharp, …

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Journal

#PROJECTị Updates

#PROJECTị is an interdisciplinary Art Project focusing on Intersectionality & Identity. As a NonBinary British woman of Igbo, Nigerian, West African descent, I have …

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Aesthetic

Jacket Required SS19 – Visual RECAP

I was invited to come down and preview some of the collections on show at Jacket Required, a trade show of contemporary menswear and selected …

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Aesthetic

Catch up, Movies & Netflix : What I’m Watching…

SPOILER ALERT ! : I don’t think I’m a spoilers person to be fair, click the images for Plot Summary, scroll down for opinion… At …

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Aesthetic

The Body Shop • Spa of the World

Spa Of The World™ Hawaiian Kukui Cream So for the past few months I have put my body through quite a lot of strenuous physical …

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Journal

A Matter of Time, in a Matter of Time, Being on Time & Good Timing…

Honestly, I’m not even really one to talk about it unless it’s deeply moving and feels incredibly necessary. A lot of energy is …

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Journal

Igbo Arts & Culture Festival with YIWA

Still so buzzed to have been a part of the Igbo Arts & Culture Festival with @yiwa_uk . Was so lit! There were literally looks …

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Journal

Romance Writers of West Africa at Africa Writes 2018 – Kiru Taye

So this week I went down to Africa Writes 2018. book fair at The British Library, it is an annual book festival in the UK organised …

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Journal

Get Ready With Me… { Performance Preparation }

So this month I’ll be taking a step back to work on #PROJECTi,which I’ll continue to give you sneak previews on, but …

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Journal

Nature vs Nurture • Nurture What Comes Naturally

When it comes to the Nature vs Nurture conversation, I find a lot of the time people often excuse and attach negative behavioural traits to …

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Aesthetic

How to Style Mixed Curl Patterns { into a Mohawk Fro }

Natural Hair Styling Honestly? I’m so over the hair type/texture conversation, only really because I know that the same reasons society …

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$7 Tips for Self Preservation • CPTSD / Empaths \ People Pleaser Syndrome$

Journal

7 Tips for Self Preservation • CPTSD / Empaths \ People Pleaser Syndrome

When it comes to Self Preservation one of the most important things to know when considering your wellbeing, whether we’re talking spiritual, psychological or …

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Aesthetic

Gilbert & George – The Beard Pictures & their FUCKOSOPHY

BEARDTOAST , 2016 BEARDLIGHT, 2016 BEARDKILL, 2016 BEARDOOR, 2016 Red, black, white. Primal. Towering capitals, questions, answers, responses, reprimands, statements, rhetorics. It was like a matrix of the human mind. …

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Aesthetic

Protective Styling { The Halo Braid }

Protective Styling For many women, the hot topic of hairstyling can be a unifying yet delicate and isolating subject, so I’m going to begin …

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Aesthetic

Dreamers Awake • White Cube Gallery

/wc_center] There’s always something exciting happening at my local gallery … White Cube Bermondseypresented ‘Dreamers Awake’ to the public, a group show exploring the …

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Aesthetic

Tate Modern • Blavatnik Building

We went for a stroll at the Southbank and ended up at the Tate Modern… Key word • Serendipity… Blavatnik Building , because neither of us had …

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Aesthetic

NOSTALGIA • ButlerArchive { EXHIBIT }

I was spending the afternoon scrolling through instagram back in summer 2015, as you do – I was stuck in a rut as an artist, seriously looking …

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Aesthetic

6 Favourite Penhaligon’s Parfums

Okay, so I thought I’d try to diffuse the political toxicity in the air, by sharing my six favourite Penhaligons parfums with you ! …

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Aesthetic

New Year, Old Me! 2017 • Begin When You’re Ready!

I’ve been gone for a few months, recouping… 2016 hit me harder than I expected… slightly dramatic but honestly speaking… Last year I spent a …

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Aesthetic

Happy Holidays?!

It’s been an interesting year so far! A lot of ups and downs socio-politically, but on the flip side there have been many inspiring …

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Aesthetic

MdmFlow x Melissa Galeria

Melted sugar, candy, the smell of bubblegum filled the air, it was a familiar smell, mixed memories, childhood, fun, excitement; the plasticity of adolescence in …

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Journal

“24 x 06” – Jendella x Obui

Went for a stroll with Jendella around my corner of London. She brought her camera and it turned into a cute little short film. Click …

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Journal

DI Prestige Events

DI Prestige Events PROJECT Consultancy Brand Design Digital Media Domain, Web Installation Social Media Management & Coordination Content Creation , Curation & Management

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Lasugarlace Media

Photography – Obui Amaechi

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Journal

Strengths Finder • The #1 Wall Street Journal Bestseller

This is such a great book?! I promise you I literally just cringed at the way I began that sentence, but if I could sell …

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Aesthetic

8 Fav Designers • RCA MA GFW Collections

I took a cautious trip down to the Averard Hotel, Lancaster Gate; cautious, because British weather… I was like a Meerkat in rain, sincerely speaking; …

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Aesthetic

4 Fav Designers • GFW • Plymouth College of Arts.

So on Wednesday I headed down to the Old Truman Brewery to check out some of the Graduate Fashion Week collections. There were so many …

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Journal

Mary -Emma Brooks X RUBY RUBINO & Federica Mungo

Shooting behind the scenes with RCA Ma Knitwear Designers Mary Emma Brooks. View the complete collection HERE MEB tweets& tumblr .

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Journal

BTS – Mao Tsen Chang – Knitwear Designer

Shooting behind the scenes with RCA Ma Knitwear Designers Mao Tsen Chang. A collection reflecting on the relationship between animal and human. Rethinking animal rights …

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Journal

Interface Gambia TV Interview

I was invited to Interface Gambia TV to talk about personal experiences with regards to Mental Health, Identity and Culture. Click the HERE to watch …

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Journal

Obui in Berlin – Jan

Last week I travelled to Berlin again, this time as research trip for a particular project I’m working on that will be revealed soon. …

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Aesthetic

SuperDry • Crackle Ear Muffs & Mittens + Studio Muse Lip & Tip

It’s freezing out here! I mean literally below 0 degrees, and I have to keep it moving especially with everything as fast paced as it …

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Aesthetic

Liberty Stationery & Haberdashery

So the new year is steadily approaching and as usual the preparation for new projects has begun! I’ll be going back and focusing on …

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Journal

4 Books I’ll Be Taking Into The New Year

It’s around that time of the year when people begin to tweet things like “I haven’t bathed since last year!” It’s about …

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Journal

5 Foods That Help Fight Depression

Depression is a very common and nondiscriminatory mental disorder that causes people to experience a sustained low mood, loss of interest or pleasure, feelings of …

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Aesthetic

Oa Tanqueray Cocktail

Most who know me well, know how well I love to relax and chill with a decent dose of Gin and a splash of Tonic …

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Journal

OFNC Connect 18-30’S – “Truth be Told” Birmingham Hilton Metropole

The OFNC (Overseas Fellowship of Nigerian Christians )18-30’s Connect conference was held in Birmingham this year and the theme was “Truth be Told” -“…

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Aesthetic

Mademoiselle Privé | CHANEL x Saatchi

I arrived at 4:30pm and entered the gallery two hours later… The queue was wound like a starved preying snake around the gallery entrance, it …

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Journal

“Ambivalent Twin” – A Biopic Expressionist Montage – SHORTFILM

I created a A Biopic Expressionist Montage depicting a journey through identity in amongst the intersectionalities of existence as a young female creative. …

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Aesthetic

Alexander McQueen Savage Beauty @ the V&A

So I treated myself to a solo trip to see the Alexander McQueen: Savage Beauty exhibition at the V& A. This was a personal …

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Journal

Micheal: Might Be, My Cool. – ForHarriet.com – Prose Writing

So I submitted some Prose poetry for SOAR, which is forHarriet’s literature submission section for short stories and poems. This piece is called “Michael: …

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Aesthetic

Mario Testino ‘ In Your Face’ – Berlin

We popped down to the Art Library of Kulturforum on my last few days in Berlin to check out the Mario Testino “In your Face”…

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Aesthetic

Obui in Berlin • 2015

Photography byJulia Schell I visited Berlin twice this year to experience their more laid back, stripped down, and leftist creative environment. I have been considering …

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Journal

Oi! – Issue 2 | The Gender Issue

What is Gender anyway?… Hello, Yes, we know , time flies when you’re sieving through it in the concrete jungle! Well we’re glad to …

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Aesthetic

Guy Bourdin | Image Maker – Somerset House

I went to check out the ‘Guy Bourdin | Image Maker’ exhibit at the Somerset House, as usual when I’m taken by surprise when my …

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Aesthetic

LAST BUT WON SS15 COLLECTION

So I got this super cool digital print Jumper in the post from Last But Wonthe other day, and its been keeping me warm, cute …

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Aesthetic

FUNKKOptik | Berlin, West.

I was in Berlin for a couple weeks, struggling to read German. It wasn’t that my glasses needed cleaning but my English brain had …

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Aesthetic

Juergen Teller – Book Presentation | CFA Berlin

I literally had no idea that Juergen Teller would be in Berlin at the time I was… I was so unprepared for this and my …

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Journal

NIGERIAN LIVES MATTER ANTI-TERROR RALLY

So if you’ve been hiding under a rock recently you may or may not be aware of the 270 Chibok school girls who were kidnapped …

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Aesthetic

The Young Motherhood Project – Photography Exhibition

I’ve mentioned Jendella quite a few times on my blog and always for positive reasons, here she is again with her latest photography exhibit “…

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Journal

Amanya

Amanya, London. 2014 Photography – Folahnmi Awoyemi Amanya, London. 2014 Creative Direction • Styling • Photography – Obui Amaechi

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Journal

Chrystina Tomlin

Creative Direction & Styling | Obui Amaechi Styling Assistant | Michelle Tiwo Photography – Steve Mepsted Squatters Den BOXPARK Shoreditch Floridita Xmas Dancers Ball We had a lot …

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Aesthetic

Obui in Amsterdam

I visited Amsterdam for a week to explore design, style, architecture and treated as a birthday present from a good friend of mine, to see …

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Journal

Oi! @ CAMP BESTIVAL [EVENT Recap]

We arrived in Dorset around 9pm after a long confusing ride on the motorway, an abrupt stop at Lidl’s for some snacks, and …

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Journal

Oi! x theCool @ CAMP BESTIVAL

Oi! and theCoolwill be at CAMP BESTIVAL;(The Greatest Family Show on Earth… At A Castle Campsite By The Sea) doing a super duper …

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Journal

AMP FESTIVAL

Yes Yes Yes sir Yes sir three bags full!! AMP – Art Music and Politics must Meet -Festival was a total success after all the hard …

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Aesthetic

MDM Flow @ BOXPARK [VISUAL RECAP]

MDMFlow is 2 days in at BOXPARK Shoreditch, casually DOING THE MOST! Decked out in Gold, wood, white and black, this box has Hood Rich written …

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Journal

AMP Publication [EVENT – Visual RECAP]

Art Music and Politics Must meet, sounds familiar doesn’t it? When I was first introduced to this community of conscious artists I was sent …

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Aesthetic

Vulpes Vulpes & Abilene present ‘Meditations on Management’.

Sunday was chilly, grey and pretty much what you’d expect from London weather on a late afternoon in November. I guess the highlight was …

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Aesthetic

Urban Utilitarian SS14

Sports Luxe/Denim/Utilitarian for SS14 It’s the awkward transition from the institution of education into the work force, an area in which she …

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Journal

Morley College X C&C – Fashion & Textile Course for Homeless Women

Morley College X C&C – Fashion & Textile Course for Homeless Women I was asked to help coordinate a Fashion and Textiles course for …

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Journal

Folaju Faces – PHOTOSHOOT

So Folajuasked to shoot me for his Facesfeature on his amazing Photography website. I’m a massive fan of his work so of course I …

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Aesthetic

SCOOP International Fashion Show

We attended Scoop International’s a few weeks back , for those that aren’t familiar this is a bi-annual boutique Trade show aims to showcase …

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Aesthetic

Dr. Dre Beats X Selfridges ‘Denim By Denim’

Beats by Dr. Dre introduced a blogger style challenge to celebrate the launch of their limited edition Studio headphones for the‘Selfridges ‘Denim Lovers’ collection. …

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Journal

Oi! – A Journal by Young Creatives

OMG, it’s finally here! After three and a half months of digital editing on a broken MacBook screen, a tight budget and a handful …

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Journal

Alex Thompson

Creative Direction • Styling – Obui Amaechi Assistant Stylist – Richard Kolapo Photography – Jendella H . Benson

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Journal

Loungin’

Loungin, London. 2013 Photography – Obui Amaechi These cool cats had a dope idea to start a web TV series called Loungin’ that aimed to ‘give …

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Journal

GIRLS AGLOW

Charlotte Onwudiwea good friend of mine, asked me to join her team of creative womenfor her company Girls Aglow ‘”a personal & professional network of …

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Aesthetic

Thomas Sabo – S/S13 Collection Launch Party.

Held in the swanky Shard building with its swanky panoramic view of London, the launch party for Thomas Sabo’s s/s 2013 collection was all …

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Journal

Chrystina Tomlin Behind the Scenes

Making some magic happen quietly behind the scenes. I’ve been looking after British Rock soul singer Chrystina Tomlin for a few months now and …

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Aesthetic

ModusPR 25th Anniversary + SS13 Press Day

It’s been a while, yes indeedy, it’s been reallll busy, but here are some updates that you may have missed out on my …

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Aesthetic

Long Live the ‘King of King’s Road’ – Ossie Clark London – S/S13 Collection

It has definitely been a super duperly busy week so far, on Tuesday we took a long left stroll from Sloane Square to Proud Chelsea …

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Aesthetic

Uniqlo – “As seen in Vogue”

UNIQLO celebrated HEAT TECH and ‘As Seen In Vogue’ With an Exclusive Live Performance by Pixie Geldof ‘s Band ‘Violet’ And DJ set from The …

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Aesthetic

PEPE JEANS presents “LOVE MUSIC LOVE S1NGULAR” ft Veronica Falls

It’s music festival galore in the PR world this season. A night of live music from Veronica Falls, free drinks courtesy of Desperados and …

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Journal

Oxjam Shoreditch Music Festival

40+ acts performing in 4 different venues in Shoreditch to raise money for Oxfam, but we can only speak for one venue, Concrete… I had the …

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Aesthetic

Stooki – The Obscura Launch – Red Bull Studios

It was all a bit top secret from Stooki before the actual night- coded emails, a few snippet pictures, even a video teaser- talk about …

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Journal

Sev’nfold Style Session: Teiko I. Lee X HEART TEE

I met up with Sev*nfold Female focused Streetwear brand for a Style Session ! Check out the pics hereand read y interview about personal style …

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Aesthetic

SPOTTED! – #LFW – STREETSTYLE – Vogue Italia

With London Fashion Weekcoming to an end and photographers capturing their favourite street style snaps, amongst the hundreds of pics, look who was spotted in …

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Aesthetic

Mr Brainwash { EXHIBIT }

So my partner in crime suggested I follow her to New Oxford Street the other day for an exhibition showcase, intrigued as always I asked …

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Aesthetic

SCOOP International Fashion Show

Founded by fashion industry connoisseur Karen Radley in February 2011, SCOOP International Fashion Show is a “boutique tradeshow“which stands as a showcasing podium for emerging …

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Aesthetic

Hoodinks Store Launch Visual Recap

Photography by Obui Amaechi for theCoolfashion.com

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Aesthetic

Crepe City X NIKE || Visual Recap

Photography by Obui Amaechi for theCoolfashion

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Aesthetic

WEEKEND OFFENDER Event || Visual Recap

Photography by Obui Amaechi for theCoolfashion.com

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Aesthetic

ENZI Footwear Launch | Event Recap

So last week we headed down to BrewDog pub in Camden for an exclusive first look at the ENZImens footwear collection in the UK. Enzi …

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Aesthetic

Dr Oetker Trend Showcase 2012 || Visual Recap

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Aesthetic

LACOSTE LIVE X THREADS TV Visual Recap

Photography by Obui Amaechi for theCoolfashion.com

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Journal

Grimes for ION Magazine

Creative Direction – Alexis Knox On Set Stylist – Obui Amaechi & Tasha Levy Photography – Fiona Gardens I was given the opportunity to style one of my …

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Journal

Viva Soya Packaging Design

Viva Soya PROJECT Consultancy Marketing Strategy Art Direction & Packaging Design

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Journal

SEV*NFOLD PRESENT HOMESWEETHOME

Check out the editorial… “SEV*NFOLD’s SS12 collection is a continuation of that visually powerful, bold, bright, confident and in your face …

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Aesthetic

Vice Issue Launch Party & ODD Future After Party

So for Vice magazine’s latest issue they held the release party at The Old Blue Last on Great Eastern Street. The hype on the …

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Aesthetic

VAG SKYS THE LIMIT

House of VA-Garments (Skys The Limit) in association with G-Shock. House of VA-Garments showcases Artists and DJ’s playing the best in music from across …

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Journal

Student Protests

Photography by Obui Amaechi

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Journal

Dilate Magazine { CONCEPT }

Dilate Magazine • “From East to South With Love” Creative Direction | Editorial Design | Content Production • Obui Amaechi Styling & Photography | Olivia Sykes Model | Rhianna Bishop During …

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Aesthetic

Solange Knowles – “When I Get Home” Director’s Cut : Screening

Orientation

OMONDI Presents: The Cutting Room Floor : with Martine Rose

Refinement

Gender Neutral Interior Styles for Children’s Rooms

writings

Conversations { on Spiritual & Dietary Institutions…}

Oi! – A Journal by Young Creatives

Jacket Required SS19 – Visual RECAP

A Matter of Time, in a Matter of Time, Being on …

A Matter of Time, in a Matter of Time, Being on …

Conversations { on Gender, Politics & Religion } in Amsterdam

Micheal: Might Be, My Cool. – ForHarriet.com – Prose Writing