The Hair Essentials

Really excited to share a few new releases; the BuiEssentials, which includes a grooming set for curly & coily hair. Watch the vid below for …
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#PROJECTị Updates

 #PROJECTị is an interdisciplinary Art Project focusing on Intersectionality & Identity. As a NonBinary British woman of Igbo, Nigerian, West African descent, I have …
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A Matter of Time, in a Matter of Time, Being on Time & Good Timing…

Honestly, I’m not even really one to talk about it unless it’s deeply moving and feels incredibly necessary. A lot of energy is …
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“24 x 06” – Jendella x Obui

Went for a stroll with Jendella around my corner of London. She brought her camera and it turned into a cute little short film. Click …
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DI Prestige Events

DI Prestige Events PROJECT Consultancy Brand Design Digital Media Domain, Web Installation Social Media Management & Coordination Content Creation , Curation & Management
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Lasugarlace Media

Photography – Obui Amaechi
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Mary -Emma Brooks X RUBY RUBINO & Federica Mungo

Shooting behind the scenes with  RCA Ma Knitwear Designers Mary Emma Brooks. View the complete collection HERE MEB tweets& tumblr .  
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BTS – Mao Tsen Chang – Knitwear Designer

Shooting behind the scenes with  RCA Ma Knitwear Designers Mao Tsen Chang. A collection reflecting on the relationship between animal and human. Rethinking animal rights …
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Interface Gambia TV Interview

[wc_center max_width=”1920px” class=”” text_align=”center”] [/wc_center] I was invited to Interface Gambia TV to talk about personal experiences with regards …
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“Ambivalent Twin”  – A Biopic Expressionist Montage – SHORTFILM

  I created a A Biopic Expressionist Montage depicting a journey through identity in amongst the intersectionalities of existence as a young female creative.   …
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Oi! – Issue 2 | The Gender Issue

What is Gender anyway?… Hello, Yes, we know , time flies when you’re sieving through it in the concrete jungle! Well we’re glad to …
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Amanya

Amanya, London. 2014Photography – Folahnmi Awoyemi Amanya, London. 2014Creative Direction • Styling • Photography  – Obui Amaechi
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Chrystina Tomlin

Creative Direction & Styling | Obui AmaechiStyling Assistant | Michelle TiwoPhotography – Steve Mepsted Squatters Den BOXPARK Shoreditch Floridita Xmas Dancers Ball [wc_divider style=”solid” line=”single” …
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Oi! @ CAMP BESTIVAL [EVENT Recap]

We arrived in Dorset around 9pm after a long confusing ride on the motorway, an abrupt stop at Lidl’s for some snacks, and some …
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Oi! x theCool @ CAMP BESTIVAL

  Oi! and theCoolwill be at CAMP BESTIVAL;(The Greatest Family Show on Earth… At A Castle Campsite By The Sea) doing a super duper …
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AMP FESTIVAL

Yes Yes Yes sir Yes sir three bags full!! AMP – Art Music and Politics must Meet -Festival was a total success after all the hard …
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AMP Publication [EVENT – Visual RECAP]

Art Music and Politics Must meet, sounds familiar doesn’t it?  When I was first introduced to this community of conscious artists I was sent …
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Urban Utilitarian SS14

Sports Luxe/Denim/Utilitarian for SS14 It’s the awkward transition from the institution of education into the work force, an area in which she …
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Morley College X C&C – Fashion & Textile Course for Homeless Women

 Morley College X C&C – Fashion & Textile Course for Homeless Women I was asked to help coordinate a Fashion and Textiles course for …
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Folaju Faces – PHOTOSHOOT

So Folajuasked to shoot me for his Facesfeature on his amazing Photography website. I’m a massive fan of his work so of course I …
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Dr. Dre Beats X Selfridges ‘Denim By Denim’

Beats by Dr. Dre  introduced a blogger style challenge to celebrate the launch of their limited edition Studio headphones for the‘Selfridges ‘Denim Lovers’ collection. …
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Oi! – A Journal by Young Creatives

[wc_center max_width=”1920px” class=”” text_align=”center”] OMG, it’s finally here! After three and a half months of digital editing on a …
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Alex Thompson

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Loungin’

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GIRLS AGLOW

Charlotte Onwudiwea good friend of mine, asked me to join her team of creative womenfor her company Girls Aglow ‘”a personal & …
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Chrystina Tomlin Behind the Scenes

Making some magic happen quietly behind the scenes. I’ve been looking after British Rock soul singer Chrystina Tomlin for a few months now and …
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Oxjam Shoreditch Music Festival

  40+ acts performing in 4 different venues in Shoreditch to raise money for Oxfam, but we can only speak for one venue, Concrete… I had the …
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Sev’nfold Style Session: Teiko I. Lee X HEART TEE

I met up with Sev*nfold Female focused Streetwear brand for a Style Session ! Check out the pics hereand read y interview about personal style …
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SPOTTED! – #LFW – STREETSTYLE – Vogue Italia

With London Fashion Weekcoming to an end and photographers capturing their favourite street style snaps, amongst the hundreds of pics, look who was spotted in …
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Grimes for ION Magazine

[wc_row] [wc_column size=”one-half” position=”first”][/wc_column] [wc_column size=”one-half” position=”last”] Creative Direction  – Alexis Knox On Set Stylist – Obui Amaechi &…
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Viva Soya Packaging Design

Viva Soya PROJECT Consultancy Marketing Strategy Art Direction & Packaging Design
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SEV*NFOLD PRESENT HOMESWEETHOME

    Check out the editorial… “SEV*NFOLD’s SS12 collection is a continuation of that visually powerful, bold, bright, confident and in your face …
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Student Protests

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Dilate Magazine { CONCEPT }

Dilate Magazine • “From East to South With Love” Creative Direction | Editorial Design | Content Production • Obui Amaechi Styling & Photography | Olivia Sykes Model | Rhianna Bishop During …
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theCoolCollectives

As Music & Events Editor at theCoolFashion, in June 2012 I curated theCool Collectives with the aim of Celebrating UK talent, Communicating this through a publication …
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Gender Neutral Interior Styles for Children’s Rooms

Gender Neutral Interior Styles for Children’s Rooms

A lot of people are beginning to have the difficult conversation about Gender Identity past the binary coloured balloons at the reveal party. Nature, nurture and individual nuanced expressions of self, that aren’t curated or…

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Solange Knowles – “When I Get Home” Director’s Cut : Screening

Solange Knowles – “When I Get Home” Director’s Cut : Screening

I attended the screening of the director’s cut of visual artist and singer-songwriter Solange Knowles’ performance art film, When I Get Home at the Southbank Centre. I love, admire and respect Solange as a dedicated interdisciplinary…

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Cold Laundry – BOXPARK SHOREDITCH

Cold Laundry – BOXPARK SHOREDITCH

Super excited to come across London based contemporary brand COLD LAUNDRY, at BOXPARK Shoreditch . Minimalist design, clean lines, drop shoulders, geometric patterns and muted pastel palettes, filling up two stylised shipping containers with pants,…

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